THE FOUNDER OF PSYCHOANALYSIS AND ONE OF THE MOST INFLUENTIAL THINKERS OF THE MODERN WORLD. SOME WOULD SAY AS IMPORTANT AS MARX AND DARWIN THOUGH THAT MAY BE PUSHING IT...
If we are to give Adam Curtis' documentary 'The Century of the Self' any credence then the last statement is justified. It claims that, through Freud's nephew Eddie Bernays, 'crowd psychology' and other psychoanalytical ideas were applied to and used in politics and marketing creating what we now refer to as Public Relations.
Curtis supposes that we are much less free than we believe in this respect. We are psychologically manipulated to buy certain products, think in a certain way and 'feel' a certain way about certain government policies. Companies and Governments appeal to our drive to satisfy selfish desires and utilise the kind of 'mob violence' that silently pervades society to instil base emotions like fear which in turn breeds support for certain political actions.One may indeed say that we have been or are constantly brainwashed, nothing more than zombies at our commercial and political masters' bidding.
Aware that some would not have seen Curtis' documentary, that others won't know much about Freud and that I have been limited by time and space to introduce this topic I just want to start a discussion around this topic, that is, 'to what extent are we free agents in society?' Do we allow that the state and big business control even our minds? Certainly it would seem that certain companies, e.g Apple, have a monopoly on desire... what do we think?